Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
Project managers should always be part of the agency sales process. The hard part is deciding when and how. See what I recommend for your agency!
Tired of clients treating your agency like an order-taker? It might be time to reposition yourself as a “strategy-first” agency… but it’s not an overnight change. See my 14 not-so-easy steps.
Smart agency leaders pause to think about why they want new clients. Choose the right reason, before you sign that next new account.
Wondering if you should respond to RFPs? They’re skewed against any agency that applies… but you might find an ‘unfair advantage.’