Sales during COVID-19? Advice on what to change about selling
Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
When (and how) to involve your PMs in the sales process
Project managers should always be part of the agency sales process. The hard part is deciding when and how. See what I recommend for your agency!
How to reposition yourself as a “strategy-first” agency
Tired of clients treating your agency like an order-taker? It might be time to reposition yourself as a “strategy-first” agency… but it’s not an overnight change. See my 14 not-so-easy steps.
Why smart agencies are intentional about getting new clients
Smart agency leaders pause to think about why they want new clients. Choose the right reason, before you sign that next new account.
The ONE time your agency might do an RFP
Wondering if you should respond to RFPs? They’re skewed against any agency that applies… but you might find an ‘unfair advantage.’
