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Stuck making a big decision at your agency? Consider your Ideal Outcome vs. Minimum Acceptable Outcome

Stuck making a big decision at your agency? Consider your Ideal Outcome vs. Minimum Acceptable Outcome

by Karl Sakas | January 4, 2022

Stuck making a difficult decision at your agency? Compare your Minimum Acceptable Outcome to your Ideal Outcome. The best solution is somewhere in between.

Client Satisfaction is a slippery slope: Optimize, don’t maximize

Client Satisfaction is a slippery slope: Optimize, don’t maximize

by Karl Sakas | July 28, 2021

Client Satisfaction is important… but not at the cost of your sanity. Here’s a better way to think about clients at your agency.

Create a VIP Client program to stay top-of-mind with past clients

Create a VIP Client program to stay top-of-mind with past clients

by Karl Sakas | May 5, 2021

What if there were a scalable way to stay top of mind with past clients? Consider creating a VIP client program at your agency! See how.

Client meetings: How often?

Client meetings: How often?

by Karl Sakas | July 10, 2019

What’s the right client meeting frequency for your agency? See the 7 factors, plus 10 example scenarios to help you decide!

Made a client-facing mistake? Time for a makegood!

Made a client-facing mistake? Time for a makegood!

by Karl Sakas | June 19, 2019

When your agency makes a big mistake, expect to deliver a client makegood. But what’s the right choice? See your how to decide!

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