Client meetings: How often?
What’s the right client meeting frequency for your agency? See the 7 factors, plus 10 example scenarios to help you decide!
Made a client-facing mistake? Time for a makegood!
When your agency makes a big mistake, expect to deliver a client makegood. But what’s the right choice? See your how to decide!
Find “profit leaks” using my Agency Value Chain framework
If you aren’t getting at least 20% net profit margins, your agency is “leaking” profits. Use my Agency Value Chain framework to help you systematically find those profit leaks so you can fix them.
Ready to boost client retention? Make each client the Hero!
Boost client retention with an important mindset shift: A la Joseph Campbell, make your client the Hero in the relationship, with your agency as the Guide.
Should you charge ex-clients for old files? Create a file retention policy!
Use my sample file retention & recovery policy at your agency. It will help you reduce client and employee angst, and it may even generate some extra revenue.
