Client Satisfaction is a slippery slope: Optimize, don’t maximize
Client Satisfaction is important… but not at the cost of your sanity. Here’s a better way to think about clients at your agency.
Create a VIP Client program to stay top-of-mind with past clients
What if there were a scalable way to stay top of mind with past clients? Consider creating a VIP client program at your agency! See how.
Client meetings: How often?
What’s the right client meeting frequency for your agency? See the 7 factors, plus 10 example scenarios to help you decide!
Made a client-facing mistake? Time for a makegood!
When your agency makes a big mistake, expect to deliver a client makegood. But what’s the right choice? See your how to decide!
Find “profit leaks” using my Agency Value Chain framework
If you aren’t getting at least 20% net profit margins, your agency is “leaking” profits. Use my Agency Value Chain framework to help you systematically find those profit leaks so you can fix them.
