Should you charge ex-clients for old files? Create a file retention policy!
Use my sample file retention & recovery policy at your agency. It will help you reduce client and employee angst, and it may even generate some extra revenue.
How to raise your prices by 50%
In a Slack group for agency leaders, an agency owner asked for advice about how to raise prices at his agency. He wrote: “Hey guys, I’m curious if you’ve gotten yourself into bad deals where you underpriced yourselves. I’m in at least one deal that we...
Client reporting: How to make it less painful (and more profitable)
Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.
Boost client retention with Client Satisfaction surveys at your agency
Want to boost client retention at your agency? Here’s how to implement quarterly client satisfaction surveys.
Symptoms vs. Root Cause
Trying to solve a problem at your agency? Don’t get distracted by the symptoms alone—different problems can have the same symptoms. You need to analyze the pattern of symptoms to find the real root cause(s), so you can fix things.
