Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy to fix the problem.
Are you truly a “boutique agency”? It’s not just about being small—see your score on my 7-point quiz. To get 100%, you’ll need to be fully committed to providing a boutique experience to your clients.
Does your agency sell marketing advice? Or business advice? Clients pay more for business advice. And they pay even more for business results. It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the value, you’ll have trouble charging a higher price.
When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help. Once you prioritize this in your sales process, there are 5 things you can do to handle those prospects.
Tired of unqualified leads at your agency? The questions you ask before a sales call drive whether they’re a qualified prospect… or someone who’ll waste your time. Add a pre-sales form to your sales process to help make this happen.