Get agency advice on business development, positioning, new services, work-life balance, and more—in the October 2023 episode of Agency Office Hours with Karl Sakas.
- Sales Enablement: “How can we strategically leverage our past track record, as we grow?” [starting at 3:39]
- Recurring Revenue: “When should we get clients to opt in to help beyond our initial engagement?” [starting at 10:41]
- Positioning: “How can inbound agencies stand out in a crowded marketplace?” [starting at 18:35]
- Raising Prices: “How can we charge more for our strategy advice?” [starting at 21:38]
- Adding New Services: “When we shift to new services, what do we do about our legacy clients?” [starting at 35:06]
- Strategic Churn: “How do we decide which clients to keep or fire?” [starting at 42:53]
- Delegation: “What team roles should shift as we grow the agency?” [starting at 48:25]
- Work-Life Balance: “How can we ‘Work Less/Earn More’ if we personally deliver certain services as the owner?” [starting at 50:24]
- Admin Support: “When should we consider hiring an EA or VA?” [starting at 53:33]
Top Resources from the Live Event:
- Get clear on the Strategy Tier(s) you want to service
- For most agencies, it’s hard to truly stand out without vertical positioning.
- Client Rankings Matrix: Free tool to decide which clients to grow… or fire
- Strategic Churn: Grow your agency by replacing bad clients
- Commit to the right level of day-to-day involvement.
