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To do higher-value work at your agency, you need to know clients’ five Strategy Tiers: Business, Integrated Marketing, Digital Marketing, Channel, and Campaign Strategyread more
Are you telling sales prospects that your prices are negotiable? Stop selling against yourself! You’re hurting your own profit margins. Here’s how to fix this!read more
Hiring a marketer at your agency is tough. First, decide whether you need a Marketing Coordinator, Marketing Specialist, Marketing Strategist, or Marketing Director.read more
Tired of clients demanding more services than they’ve paid to receive? Your agency might have a Client Dilution problem. Here’s how to fix that!read more
Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.read more