How to raise your prices by 50%

How to raise your prices by 50%

Worried you aren’t charging enough? Here’s my strategy for raising prices at your agency without losing clients. See how to structure your plan, and the steps I followed to make it happen.

See the winning agency proposals & contracts for the UC Davis coverup

See the winning agency proposals & contracts for the UC Davis coverup

Remember the UC Davis pepper-spray incident? It’s back in the news—because the head of the university paid two marketing agencies at least $175,000 and may have lied about it. Let’s see what you can learn from the now-public sales proposals and contracts, which include an $82K project and $15K/month retainers.

What you can learn from Rite-Aid: Selling less to sell more

What you can learn from Rite-Aid: Selling less to sell more

“The ones behind you are cheaper.” The Rite-Aid cashier pointed to an endcap, as I waited in line today to pay for my 12-pack of store-brand toilet paper. She was right—a national brand was on deep-discount this week, saving me a couple dollars. I...