What’s next for your agency in 2030? See predictions from agency expert Karl Sakas!
- 2030 Looms: Your decisions today will shape what your agency becomes in 2030. [1:04]
- Sales Strategy: If you rely on high-volume relationships, you may struggle. [1:51]
- BizDev: What will secure future new business success? [3:54]
- Performance Pricing: How can outcome-based pricing help you escape from hourly billing? [8:18]
- Pricing Exploration: How can you safely explore performance-based pricing? [11:20]
- Vertical Specialization: Why will clients value vertical expertise more than ever? [13:07]
- Starting to Specialize: How might past wins inform our specialization? [16:16]
- Emotional Intelligence: How will EQ help future agencies succeed? [18:48]
- What’s the Same: What today will still be true in 2030? [20:55]
- Action Plan: How can agency leaders prepare for 2030? [22:53]
- Client Size: What’s different about SMB versus enterprise clients in the future? [24:32]
- Investment Options: What technologies should agencies invest in to stay ahead? [28:34]
- Acquisitions: How can we approach acquiring and integrating a small agency? [30:13]
- Equity vs Lifestyle: What if we want to sell the agency instead of evolving? [33:09]
- AI and Clients: What should we tell clients who want an AI discount? [34:25]
- Moving Upmarket: How can we raise rates as our core platform goes upmarket? [37:25]
- Specialization: Do agencies have to specialize? [40:24]
- Proposals: How do we pitch outcome-based pricing to clients? [41:51]
- AI vs. Humans: How do we balance AI and human value? [45:05]
- Agency Models: What will clients value most in 2030? [48:25]
- Immediate Steps: What can we do today to prepare for 2030? [49:44]
Top Resources From the Live Event:
- How to reposition yourself as a “strategy-first” agency
- 9 Ways for Busy Agency Owners to Write a Book by Henry DeVries
- Increase your profits with the right agency business model: Think, Teach, Do
- Courses and Training at Sakas & Company
- Not doing that thing? You need Desire, Competence, and Capacity
- Choose the right marketing Agency Model: Should you be Front-End, Back-End, or Full-Stack?
- Want to create a more profitable exit? Get a copy of “Control (and Maximize) Your Agency’s Exit”
