Agency Resource Planning, AM vs. PM, Hiring Trends, ProfDev Incentives: Agency Q&A with Karl Sakas

Office Hours Recording from August 9, 2022

Get agency advice resource planning, Account Management vs. Project Management, hiring trends during economic uncertainty, and professional development incentives, in the August 2022 episode of Agency Office Hours with Karl Sakas, thanks to episode sponsor Ramsay Innovations! Click the links below to “jump” directly to a Q&A segment:

  1. EMPLOYEE GROWTH: “How can I encourage team members to do professional development?” [starting at 3:33]
  2. TEAM DEVELOPMENT: “How can we create accountability on profdev work?” [starting at 12:57]
  3. CLIENT-FACING ROLES: “How should we approach splitting Account Manager vs. Project Manager responsibilities?” [starting at 17:46]
  4. AM vs. PM: “What’s the difference between Account Management vs. Project Management?” [starting at 19:17]
  5. CLIENT CONTACTS: “How can we ‘re-train’ clients to contact the right person at the agency?” [starting at 21:01]
  6. RESOURCE PLANNING: “How can we use Resource Planning to improve employee retention and profit margins?” [starting at 27:24(as a conversation with episode sponsor Jon Morris at Ramsay Innovations)
  7. HIRING TRENDS: “How have agencies changed their hiring during economic uncertainty?” [starting at 43:52]

Top resources from live event:

  1. Not doing that thing? You need Desire, Competence, and Capacity
  2. Understand the six Agency Roles (AM, PM, SME, Client Strategy, BizDev, and Support): 
  3. Scale your agency, by changing your team structure 
  4. Is your agency prepared for the next recession
  5. Shift from reactive mode to “Always Be Recruiting” 

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