The Best from Sakas & Company

Advising agency owners since the days of dialup.

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250+ articles. 20+ years. And it all comes down to this. Below are my top picks—the articles I think offer agency owners the most value, and those that are the most popular. They’re a great place to get started if you’re looking for advice to implement at your agency.

Lifestyle v. High Growth: What kind of agency do you want?

There are two kinds of marketing agencies.

  • Lifestyle business: Your goal is to earn enough money to enjoy a comfortable lifestyle. Often a services business.
  • High-growth business: Your goal is to sell the company or have an IPO. Typically built around making highly-scalable products.
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