Welcome! Not ready to hire me yet? I’ve written 200+ articles for you on running a digital marketing agency—read these top articles first.
- Do you want a Lifestyle Agency, a High Growth Agency, or somewhere in between?
- Scale your agency, by changing your team structure
- Where do you fit in the “Technician-Manager-Entrepreneur” model?
- How to decide which clients to grow… and which clients to fire
- How to start a digital marketing agency
Business Strategy for Digital Agencies
- Agency services framework: Are you selling Strategy, Implementation, or Training?
- 10 questions to help you grow your agency from $1 million to $4 million
- Get ahead: 7 “next practices” for forward-thinking agencies
- 3 pricing models for agencies
- The good, the bad, and the ugly: Doing bigger projects at your agency
- Retainers: What are the pros and cons?
- Whitelabeling: What are the pros and cons of doing whitelabel work?
- Why to specialize
- How to choose a client vertical specialization
- Joe Pulizzi on sustainable growth
- Arbitrage opportunities: The legal way to charge more & pay less
Management & Leadership
- How to be a good boss when you hate being a manager
- Your best employees keep quitting: How to solve the problem
- How to coach every member of your team
- Where to focus: The 3 Golden Agency Metrics
- Are you a Maker or a Manager?
- Reach your future goals faster: Write an Advance Retrospective today
- Creating a Performance Improvement Plan (PIP)
- Swim Lanes: Less drama, better results
- Follow these 5 weekly priorities
- First, put on your own oxygen mask
- How to start working ON your business, not IN it
- Beat the email flood (when you get 200+ messages a day)
- Why you should hire a virtual assistant (VA) today
- Why—and how—to launch public Office Hours at your agency
Client Service & Project Management
- Prevent blowups by creating a Client Onboarding Process
- How to properly structure Project Management, Account Management, and Client Strategy
- Improve client retention via Warmth & Competence
- Are you making this common client education mistake?
- Why you should be reading Dental Economics and Pizza Today
- Crash course to improve your agency’s Billable Ratio
Recruiting & Hiring
- Reduce the panic: Shift from reactive mode to “Always Be Recruiting”
- How to get honest interview answers
- Ask these pre-screen questions to find better candidates
- Three questions before you hire your next salesperson
- 16 interview questions to ask when you hire a project manager
- 15 interview questions to ask when you hire a salesperson
- 14 interview questions to ask when you hire a strategist
- How to find great freelancers
Sales & Marketing at Agencies
- 50 ways to find new sales leads to scale your agency
- Growing your agency’s email list to 10,000+ subscribers
- How to finish sales proposals faster
- Stop wasting time in sales: a 12-point checklist
- Fixing the “Shoemaker’s Kids” problem: When your own marketing isn’t working
- Never start without a deposit
- Downselling as a sales technique
For the full list of 200+ free articles for digital agency owners, visit the Sakas & Company blog.
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