Positioning, biz dev, and team engagement: Agency Office Hours Q&A with Karl Sakas

In the October 2020 episode of Agency Office Hours, we discuss agency positioning, bizdev, account management, and team engagement, and more.

Click to jump to specific segments:

  1. POSITIONING, including how to get clients to ask important strategic questions (1:47)
  2. BUSINESS DEVELOPMENT, including how clients find small agencies (10:20)
  3. ACCOUNT MANAGEMENT, including the value of Client Services (28:50)
  4. TEAM ENGAGEMENT, including how to keep things fresh for long-term clients (41:02)

Top resources from live event:

  1. Move up the 5 strategy tiers (if you choose) to be seen as more valuable.
  2. Positioning yourself as a “strategy-first” agency.
  3. Understand what your clients care about.
  4. How AM fits into the six Agency Role categories.
  5. See page 45 of “Made to Lead” for how Nancy created a memorable experience (and upsold a second dessert to one customer).
Agency advisor Karl Sakas

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