Get agency advice on scaling, billing for PM, positioning, and more in the May 2021 episode of Agency Office Hours with Karl Sakas. Click below to “jump” to a specific segment:
1. STAFFING: How do I decide whether to use employees versus contractors? [starting at 1:37]
2. POSITIONING: Should we position ourselves as an agency, consulting firm, training company, hybrid, or something else? [starting at 9:10]
3. BRANDING: If we serve multiple target markets, should we use a single brand or multiple brands? [starting at 14:35]
4. LEADERSHIP: What’s the right job title for hiring a #2: COO, VP, Director, or something else? [starting at 18:40]
5. PROJECT MANAGEMENT: How much time should a Project Manager bill each week? [starting at 23:53]
6. PRICING: Should you bundle PM into your fees, or charge as a separate line-item? [starting at 28:46]
7. ACCOUNTABILITY: Are PMs glorified babysitters? [starting at 31:47]
8. SCALING: How do I make time to scale while running the agency? [starting at 33:28]
9. REVENUE MODEL: How many active clients should an agency have? [starting at 35:56]
10. STRATEGIC CHURN: How can we replace our smaller clients over time? [starting at 39:29]
11. DELIVERY: Should we deliver via whitelabel partners or strategic partners? [starting at 43:10]
12. PROFITABILITY: Is there a benchmark for the percentage of revenue that agencies should allocate for profit margins, labor, and overhead? [starting at 50:33]
Top resources from the live event:
1. Be sure your positioning reflects the value you offer to your target market.
2. Adding new services? Here’s how to think about it in a strategic way.
3. What’s the difference between a good PM versus a great PM?
4. Can your team take on some of your current workload? They need three things: Desire, Competence, and Capacity.
5. Curious what it would look like to double your income AND cut your hours in half? Meet this agency owner.
