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Are you telling sales prospects that your prices are negotiable? Stop selling against yourself! You’re hurting your own profit margins. Here’s how to fix this!
Hiring a marketer at your agency is tough. First, decide whether you need a Marketing Coordinator, Marketing Specialist, Marketing Strategist, or Marketing Director.
Tired of clients demanding more services than they’ve paid to receive? Your agency might have a Client Dilution problem. Here’s how to fix that!
Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.
Make faster decisions at your agency with my Values, Goals, and Resources (VGR) decisionmaking shortcut! See how to apply it to clients, employees, and strategy.
As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.