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Has your agency had client projects and retainers that start well… but then blow up later? They happen to every agency eventually. To reduce this problem, follow one of my...
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) framework to say “no” to clients, without burning...
Stop wasting time on poor-fit sales prospects! It starts by qualifying everyone up front, and that starts by creating (or formalizing) your agency’s sales intake process. See the five factors...
You have three options for pricing models—hourly, milestone, and value-based. Your choice has a big impact on profits, but also most aspects of your day-to-day—including your stress levels as an...
Many marketing agencies want to hire a salesperson… but you have to hire the right person. Otherwise, you’re wasting time and money.
A coaching client asked for help as he develops retainer packages for his agency. He noted that he’s comfortable with what deliverables to promise at each price point—since he can estimate...