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Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) framework to say “no” to clients, without burning...
Instead of jumping to give refunds, ask unhappy clients what they want. The answer may be cheaper than a refund. Other outcomes might include completing the original project ASAP, doing...
You can’t have an agency without clients—and life’s too short to work with clients you don’t like. So what do you do when client relationships aren’t as great as you’d...
Your job as the PM—whether in title or in practice—is to assign the cheapest competent available person (CCAP) to each project, each retainer, each task. If you ignore this, you’re...
Many marketing agencies want to hire a salesperson… but you have to hire the right person. Otherwise, you’re wasting time and money.
Want to get $10 million (or more) by selling your marketing agency? Here’s what it might take to sell for eight figures. How far are you from the exit goal?