Get agency advice on agency lead-gen (via guest expert Jody Sutter), growing your new business pipeline, and reducing client churn—in the July 2024 episode of Agency Office Hours with Karl Sakas. To “jump” to a specific Q&A segment, click the timecode links below.
First, Karl spoke with guest expert Jody Sutter, on how knowing your sales ‘type’ helps your agency get better clients.
- Your Sales Type: “What are the 4 sales personalities, and what are their strengths?” [starting at 2:11]
- New Business: “How does knowing your sales ‘type’ help your agency get better clients?” [starting at 10:33]
- Founder-Led Sales: “What should agencies consider for founder-led sales?” [starting at 11:17]
- Tire Kickers: “How can we eliminate poor-fit prospects during sales?” [starting at 13:29]
- Website: “How can our homepage attract our ideal client?” [starting at 14:51]
- Next Steps: “What next-step tips apply to each sales type?” [starting at 19:31]
Then, Karl discussed his “Diversify Your Lead-Gen” workshop, which runs July 10-24. Tickets are still available, including to join on-demand.
Finally, he answered questions from two agency leaders—on attracting qualified prospects and reducing client churn.
- Prospects: “How do I attract qualified buyers from my target market?” [starting at 30:05]
- Client Retention: “What are some strategies to reduce client churn?” [starting at 41:07]
Top Resources From the Live Event:
- Jody’s New Business Strengths Quiz
- How to delegate sales as an agency owner: ‘Chunk’ out the sales role, to reduce your risk
- Better leads and a shorter sales cycle: Fix your agency’s homepage fast
- Here’s the Bain concept that Jody mentioned
- Increase your profits with the right agency business model: Think, Teach, Do
