Want to get clients by writing a book? Get insights via guest Henry DeVries from Indie Books International—in the February 2025 episode of Agency Office Hours with Karl Sakas. To “jump” to a specific Q&A segment, click the timecode links below.
I spoke with special guest Henry DeVries, the CEO of Indie Books International and author of Marketing With A Book For Agency Owners, on writing a book to strengthen your new business development pipeline.
- Introduction: Meet our guest, author and publisher Henry DeVries [starting at 1:40]
- Why to Write a Book: “Why should agency owners consider writing a book?” [starting at 3:28]
- Attracting Business: “How does a book change how you attract business?” [starting at 5:12]
- How Much to Share: “How much advice should you give away in your book?” [starting at 6:44]
- Finding Time: “What if you don’t have time to write a book?” [starting at 8:58]
- Picking a Title: “How do you choose the right book title?” [starting at 15:30]
- Common Mistakes: “What mistakes do agency owners make in using books to get clients?” [starting at 20:42]
- Choosing a Topic: “What’s the ideal topic for our book?” [starting at 22:57]
- MVP Book: “What’s the ‘minimum viable product’ book to get results?” [starting at 27:46]
- Bonus Resource: Prepare for your ideal future exit, free of charge with my Agency Exit Template.
- Getting Results: “What’s different about books that produce leads?” [starting at 34:36]
- Agency Growth: “What are the truisms about using a book to find clients?” [starting at 40:38]
- Leveraging the Book: “How should agency owners use their book to get clients?” [starting at 44:32]
- Speaking Tips: “How should authors approach speaking from their book?” [starting at 53:01]
- Networking & Learning: See the Agency Rainmaker Forum and Health Authority Forum events.
- Getting Help: What are options to get help from Henry and his team? [starting at 54:35]
Top Resources From the Live Event:
- One of Henry’s many books: “Marketing With A Book For Agency Owners: 22 Insights For Writing The Right Book To Find New Clients Now”
- Karl will be at Henry’s event, the Agency Rainmaker Forum, in San Diego on February 28 to March 1, 2025.
- Get Karl’s free Exit Plan Template to jumpstart your future planning today—your first step toward a smoother, more profitable agency exit.
