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What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Get agency advice on client boundaries, retainers, niching, PM Software and more in the June 2020 Agency Office Hours with Karl Sakas.
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.
Want to spend less time running your agency? Follow these 7 high-performer delegation tips from Winston Churchill, via Erik Larson’s WWII biography.
How fast is your agency’s recovery timeline? It depends on how soon your clients’ customers spend: Demand Destroyed vs. Created vs. Unchanged vs. Created.