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Arbitrage opportunities: The legal way to charge more & pay less
If you’ve ever wanted to hire someone better than you could afford, you sought to exploit an arbitrage opportunity. In short, arbitrage is paying a below-market rate… or receiving above-market compensation. Arbitrage opportunities take time to find. Let’s look at how you can benefit from arbitrage at your agency.
read moreHow to be a better podcast guest
Thought leadership helps you get better clients at your agency—after all, if someone reads or hears your advice and then reaches out, they’re already pre-sold on your expertise. Being a podcast guest lets you benefit from the trend, without the hassle of starting your own show. Here’s how to make the most of being a podcast guest, once you’ve booked that first gig.
read moreSee the winning agency proposals & contracts for the UC Davis coverup
Remember the UC Davis pepper-spray incident? It’s back in the news—because the head of the university paid two marketing agencies at least $175,000 and may have lied about it. Let’s see what you can learn from the now-public sales proposals and contracts, which include an $82K project and $15K/month retainers.
read moreSwim Lanes: More results, less drama
If you’re frustrated about getting sucked into every decision, you should add the concept of “Swim Lanes” to your agency’s vocabulary. It will make your life easier—and you can use Swim Lanes with your employees, your business partners, and even your clients and sales prospects. Agreeing about Swim Lanes lets you focus on results, not drama.
read moreWant to be a better speaker? Learn from 5 marketing & creative keynotes
Want to grow your marketing agency through speaking? Learn from top speakers, with advice from Ann Handley, Denise Jacobs, Jay Baer, Lenny Terenzi, and Scott Monty. See why you should have only two topics, which groups will help you grow, and how to create the ideal talk.
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