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Additional free resources
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Just hired a new marketing leader? Help them focus on agency lead-gen and other self-marketing priorities, with my 14-step onboarding plan.
Ready to finally generate leads via your agency’s content marketing? Follow my in-depth 10- step guide to operationalize your reboot!