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Hiring a marketer at your agency is tough. First, decide whether you need a Marketing Coordinator, Marketing Specialist, Marketing Strategist, or Marketing Director.
Tired of clients demanding more services than they’ve paid to receive? Your agency might have a Client Dilution problem. Here’s how to fix that!
Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.
Build a self-sufficient team that makes better decisions without you. Use my Values, Goals, and Resources (VGR) framework to delegate with confidence.
As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.
Agency clients feel comfortable demanding discounts and other price cuts. It’s unfair but common. Here’s how to handle things without losing money at your agency.