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Optimizing your agency structure starts by understanding my 6 agency roles (AM, PM, SME, Client Strategist, BizDev, and Support) and their billable targets.
Wondering how much your agency should spend on selling? See my benchmarks on Cost of Sales, how to calculate your unique numbers, special exceptions, and more.
Every employee at your agency will eventually leave the company, whether voluntarily or involuntarily. Smart agency owners choose to be proactive: See how to prepare for employee turnover.
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.