Articles
More than 400 articles of helpful content for agency life at your fingertips.
You’re currently looking at posts in:
Benchmarking & Optimization
Updates
Get the latest posts in your inbox when you join our email list!
Additional free resources
What’s “normal” for agency owner compensation? Compare your salary, bonus, and distributions to what’s normal, to see if you’re under-paid. [Updated: 2026]
Want to track just one KPI as you scale? Use “Rev/FTE” (aka per-capita billables) to improve agency performance. [Updated: January 2022]
Trying to decide what to attend as an agency leader? Here are 15+ digital agency conferences to consider in 2021. (Updated: September 2021)
If your agency does custom work, you must get the custom scoping process right. To be profitable, here’s how to decide who’ll ‘own’ scoping.
Structure optimization starts with my 6 agency roles (Specialist, Delivery Leader, Account Leader, Strategist, Growth, Firm Leader) and their billable targets.
Wondering how much your agency should spend on selling? See my benchmarks on Cost of Sales, how to calculate your unique numbers, special exceptions, and more. [Updated: April 2026]