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In the next recession, some will survive while others will fail. Are you ready? See 5 steps you can take today to prepare your agency for the inevitable.
Do you ban your agency’s employees from doing freelance work? That’s probably a bad idea. Here’s why to consider a moonlighting policy instead (including some samples).
Are you trying to Maximize or Optimize at your agency? Learn your Growth Personality Type—knowing the answer impacts your growth, profits, and quality of life.
If you aren’t getting at least 20% net profit margins, your agency is “leaking” profits. Use my Agency Value Chain framework to help you systematically find those profit leaks so you can fix them.
Time to hire a marketing agency to help your own agency? Not every agency is equal. See my 14 tips to find the right external agency for your needs.