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Many agencies struggle to scale—or sell—because they still depend on the owner. Here’s why an independent #2 is the hinge point between founder-dependence and real optionality.
What will it take to attract, retain, and grow agency talent in the coming years? See the seven agency HR trends Karl Sakas observed via 4As in New York.
You’re already using AI. Here’s where to focus next: leadership, innovation vs. scale, moats, and Rev/FTE—practical steps to turn the messy middle into growth.
Want to acquire another agency? Buying an agency can help you grow faster, but it comes with potential risks. See how to get better results as you scale via M&A.
