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Optimize Your Sales Process
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Additional free resources
If your agency does custom work, you must get the custom scoping process right. To be profitable, here’s how to decide who’ll ‘own’ scoping.
What if you could grow without spending more on sales? Follow these 15 bizdev tips to spend less on sales at your agency.
If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
Wondering how much your agency should spend on selling? See my benchmarks on Cost of Sales, how to calculate your unique numbers, special exceptions, and more.
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.