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Still can’t resist working with startup clients at your agency? Don’t get burned! Follow my 15 tips to protect yourself against common problems.
Wondering if your agency should avoid startup clients? Startups are fun… yet risky for agencies. See the 12 risks, so you can decide what’s right for you and your agency!
When your client gets a new CMO, expect some changes. But when you’re intentional, your agency can make it a win instead of a loss! It starts by understanding what...
It’s good to find ways to improve your agency… but don’t let your high urgency lead to TOO continuous improvement. See why it’s a problem, and how to handle it...
Want to improve your power position in agency-client relationships? Find your stage on the Agency Satisfaction Index… and see how to “upgrade” your agency to the next stage!
Tired of clients treating your agency like an order-taker? It might be time to reposition yourself as a “strategy-first” agency… but it’s not an overnight change. See my 14 not-so-easy...