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Does your agency sell marketing advice? Or business advice? It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the...
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work and delegate the rest. That work...
Be ready to transfer knowledge to clients before the project’s done, or else you’ll be answering lots of unpaid questions later. Use a knowledge transfer to hand-off expertise to clients,...
If you do things outside of scope, you’re doing them for free. Many of my clients do free work for clients they want to keep, or because they aren’t comfortable...
Want to sell your agency in 3-5 years? Get acquired faster: Start building relationships with potential acquirers today.
Overloaded at your agency? Use your “Out of Office” (and 5 other tools), even if you’re not actually away. See how to “buy time” with clients and coworkers.