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You’re too busy with client work? Congrats! But never stop selling and marketing; it will come back to bite you later, as a dry sales pipeline. See an alternate take,...
Do your agency’s key clients see you as their day-to-day contact? That’s not good—once you grow beyond 5-10 people, the owner shouldn’t be the primary client contact. Why? Because you’ll...
Overwhelmed by email while running your agency? Feel like you need to respond to emails immediately, or else you’ll get hopelessly behind? I recommended internal “Office Hours” as a way...
Does your agency sell marketing advice? Or business advice? It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the...
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work and delegate the rest. That work...
Be ready to transfer knowledge to clients before the project’s done, or else you’ll be answering lots of unpaid questions later. Use a knowledge transfer to hand-off expertise to clients,...