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Thinking about promoting one of your employees to become a manager at your agency? Promotion-from-within is a good policy, but it’s risky when someone’s never managed people before. Here are...
Want more perfect-fit clients at your agency? Inbound branding is a strategy to attract more of the clients you want—and repel the ones you don’t want. Follow my three steps:...
Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your...
If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of...
We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends,...
Having trouble making time to work ON the business instead of wasting it working IN the business? You’ll need to overcome human nature. Consider three ways agency owners can make...