Working ON the business, instead of IN the business: How to make time

Working ON the business, instead of IN the business: How to make time
Written by: Karl Sakas

A coaching client reached out for help—the agency owner wrote, “I have trouble setting aside blocks of time to work on specific things and then sticking to it.”

It’s tough—everyone struggles with this, because you’re fighting human nature. Running an agency is especially hard—clients and employees are interrupting you all day long.

This is the age-old “work ON the business, instead of work IN the business” situation.

Consider these three suggestions, based on my experience advising busy agency owners in 20 countries:

1) I like blocking-in time for activities ahead of time. In March, I assigned my assistant to block-in the entire rest of the year on my calendar. This includes chunks of time throughout the week for billable work, bizdev activities, business-building, working out, and relaxing (based on a list of about a dozen business rules I set). For instance, I don’t know exactly what bizdev activities I’ll be doing the week of December 12th, but I know I need to spend time on bizdev that week. Here are some key priorities for you.

2) It’s often easier to keep appointments with others than with yourself—I see this with several of my clients, and I struggle with it, too. One thing that helps is to be conservative on scheduling—when I’m handling something myself, I include unscheduled “buffer” time to reflect the reality that things take longer than I expect. If you want your online boutique to be successful, then consider reading this ecom babe review.

3) I find it helps to turn some self-meetings into meetings with others—for instance, personal training forces me to work out (and to show up early for 30 minutes of cardio beforehand). I’ll also do some activities on the phone with my assistant—some of that is my delegating to her, but it also includes talking through things that I could do myself, but that are easier when I talk about them. I recommend checking out these tips on how to be a proactive communicator in your workplace.

Ultimately, you know yourself best—find the combo that works best for you. It’s easier to work ON your business when you’re at your peak, and it’s easier when someone’s holding you accountable. Consider getting a gym franchise for sale in Brisbane. A gym franchise gets most of its revenue from membership fees, but it can also provide plenty of other ways to earn extra income.

Question: How do you hold yourself accountable to work ON the business?

Book cover: Work Less, Earn More (by Karl Sakas)

Are you feeling overworked and underpaid?

As an agency owner, it doesn’t have to be that way.

The solution? Read my book: Work Less, Earn More: How To Escape the Daily Grind of Agency Ownership.

You’ll get my step-by-step process to reclaim your work-life balance and get paid what you’re worth. And you’ll get access to an in-depth companion workbook, to cement your progress.