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Has your agency had client projects and retainers that start well… but then blow up later? They happen to every agency eventually. To reduce this problem, follow one of my...
Stressed and tired from running your agency? It’s time make yourself “needed but not necessary” by changing how you work. Start the delegation shift today!
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) framework to say “no” to clients, without burning...
Instead of jumping to give refunds, ask unhappy clients what they want. The answer may be cheaper than a refund. Other outcomes might include completing the original project ASAP, doing...
You can’t have an agency without clients—and life’s too short to work with clients you don’t like. So what do you do when client relationships aren’t as great as you’d...
Your job as the PM—whether in title or in practice—is to assign the cheapest competent available person (CCAP) to each project, each retainer, each task. If you ignore this, you’re...