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Inside the CMO Mind: What Agencies Should Stop and Start Doing (2025 Edition)

Inside the CMO Mind: What Agencies Should Stop and Start Doing (2025 Edition)

by Karl Sakas | Jun 6, 2025 | Strengthen Client Relationships, Attract Great Clients, Optimize Your Sales Process

Wish you could get inside the mind of CMOs at big companies? Read on. At the latest CMO Panel from AMA Triangle, the speakers shared insightful thoughts on marketing leadership—from their favorite books to navigating board dynamics. During audience Q&A, I asked a...
The BizDev Triangle: Why sales alone won’t fix your pipeline

The BizDev Triangle: Why sales alone won’t fix your pipeline

by Karl Sakas | May 16, 2025 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency

Contrary to what most people think, business development isn’t just sales. It’s a triangle: marketing, sales, and partnerships. And if you’re missing one side, your agency’s pipeline will suffer. Many agencies experience feast or famine in...
How to spot lead-gen opportunities before your competitors

How to spot lead-gen opportunities before your competitors

by Karl Sakas | May 9, 2025 | Attract Great Clients, Strengthen Client Relationships

When do CMOs, CEOs, and Heads of Growth realize they need to invest in marketing? What sparks that “eureka moment” where they go from delaying decisions to actively searching for an agency? And what if you could get there first, before the competition?...
Use a Client Advisory Board to improve agency lead-gen

Use a Client Advisory Board to improve agency lead-gen

by Karl Sakas | Apr 25, 2025 | Strengthen Client Relationships, Attract Great Clients

Most agency owners try to fix lead-gen by tweaking marketing campaigns or testing new tactics. But when I wanted deeper insight—the kind that leads to strategic, sustainable growth—I turned to a surprising source: past and current clients. Not as clients, though. As...
Still doing founder-led sales? Handle leads without burnout

Still doing founder-led sales? Handle leads without burnout

by Karl Sakas | Apr 18, 2025 | Optimize Your Sales Process, Attract Great Clients

A coaching client recently shared a problem that many agency owners face in founder-led sales: “My biggest challenge is giving each lead the attention it deserves. I’m strapped for time, but I’m doing my best.” Balancing responsiveness with...
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