What will be different at agencies in 2030? Over the next five years, the answers could make—or cost—you millions of dollars. First, there are no guarantees. But I’ve focused 100% on agencies since 2010. My long-time colleague Diane was in the industry for 40+...
Most out-of-office messages are treated as a courtesy. I see them differently. For agency owners, an OOO message is the smallest—and safest—tests of whether the business can actually run without them. Who has authority while you’re away? Where do decisions go? And...
Most agency owners don’t think they have a leadership problem. They think they have a delegation problem. Too many decisions still come to them. Too many escalations. Too much context switching. Time away requires over-preparing—and even then, they’re still checking...
Last weekend, I assembled a propane fire pit. Even with step-by-step instructions, it took longer than I expected. I pre-watched an assembly video. I second-guessed a few steps. At one point, I realized I’d skipped ahead and had to undo my work. I learned a lot in the...
When they decide it’s time to sell, many agency owners think they’ll be out of the business in 6–12 months. In reality? For many, their ideal exit is still 3–5 years away. The delay isn’t always about valuation or getting offers—it’s about readiness. And the...
