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Additional free resources
Tired of prospects demanding new-client discounts from your agency, only for them to flake out later? Here are 5 solutions to try instead!
What if you could grow without spending more on sales? Follow these 15 bizdev tips to spend less on sales at your agency.
If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.