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Additional free resources
What if you could grow without spending more on sales? Follow these 15 bizdev tips to spend less on sales at your agency.
If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Just hired a new marketing leader? Help them focus on agency lead-gen and other self-marketing priorities, with my 14-step onboarding plan.