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Your job as the PM—whether in title or in practice—is to assign the cheapest competent available person (CCAP) to each project, each retainer, each task. If you ignore this, you’re...
A coaching client asked for help as he develops retainer packages for his agency. He noted that he’s comfortable with what deliverables to promise at each price point—since he can estimate...
Want to get $10 million (or more) by selling your marketing agency? Here’s what it might take to sell for eight figures. How far are you from the exit goal?
A client asked, “I have a potential agency client asking me about NDA and non-compete. How can I combat requests like this to not box us out? Are there certain parameters...
Ready to grow your agency fast? See my top 10 questions to consider as you grow 2X, 3X, 5X, or more. Your business is too important to leave to chance.
For most marketing agencies, offering web hosting is a painful way to make money. See the problems, and the 4 things it’ll take to make hosting worthwhile.