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Many agency owner headaches stem from the “agency problem.” People tend to act in their own self-interest… so look for “incentive alignment” win/wins.
Once you commit to client industry specialization, you are more likely to find the clients you want, because they’re more likely to find your agency first.
Want to scale your agency without the usual growing pains? See the team changes you need to make at each point along the way, between 1 and 100 people.
An agency owner recently asked me, “How much client education should we do?” His new salesperson was wasting time explaining the benefits of marketing automation to clients who weren’t already convinced. How...