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How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.
How fast is your agency’s recovery timeline? It depends on how soon your clients’ customers spend: Demand Destroyed vs. Created vs. Unchanged vs. Created.
Trying to pick between offering Custom vs. Productized services at your agency? Your choice makes a big impact! See my process to help you decide.