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Ready to fire a terrible client at your agency? Here’s a step-by-step process on how to do it with Warmth & Competence (plus a bonus option to save the revenue...
Use the Iron Triangle of project management (good, fast, or cheap; pick two) to deliver more-profitable work to happier agency clients.
Client-agency relationships today are at their lowest ebb ever, according to Ad Age editor-in-chief Rance Crain. Agencies want to build brands, whereas clients want to grow numbers. Agencies must find...
Want to keep up with the latest trends in content marketing? Here are my top takeaways from Content Marketing World (CMW) 2016 from speakers Andrew Davis, Kristina Halvorson, Rand Fishkin,...
Want the best CRM software for your agency? You’ll need to balance the pros and cons. Use this list to find the best CRM tool for you. [Updated: December 2024]
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international....