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If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of...
Have you ever had a client who was in a hurry to start… but they didn’t want to pay a deposit up front? That’s a recipe for disaster—but you have...
Tired of forgetting things at recurring meetings at your agency? Create and use a “tickler list” as a Running Agenda—no special technology required! You can use this technique for both...
See how you can improve your agency’s marketing and client experience, from my work as a volunteer bartender on an antique train.
When your clients are complaining about one of your account managers, you risk losing the clients—a deteriorating relationship can kill the revenue in a single phone call or email. Fortunately,...
When sales prospects, clients, and potential employees visit your agency’s office, they get a message. Is your current office saying good or bad things? I’ve seen things like overflowing trash...