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If your agency does custom work, you must get the custom scoping process right. To be profitable, here’s how to decide who’ll ‘own’ scoping.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
As an agency consultant, here’s my guidance on how to prepare for coronavirus at your agency, including what to do in times of uncertainty.
Dealing with surprise changes at your agency? Use “Overcome by Events” (O.B.E.) and other tools to avoid “get-there-itis” and get back on track.
Feeling the need to keep going at your agency, no matter what? See why “get-there-itis” (aka “sunk cost fallacy”) puts your team—and your family’s financial future—at risk!