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Tired of prospects demanding new-client discounts from your agency, only for them to flake out later? Here are 5 solutions to try instead!
If your agency does custom work, you must get the custom scoping process right. To be profitable, here’s how to decide who’ll ‘own’ scoping.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
As an agency consultant, here’s my guidance on how to prepare for coronavirus at your agency, including what to do in times of uncertainty.