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To do higher-value work at your agency, you need to know clients’ five Strategy Tiers: Business, Integrated Marketing, Digital Marketing, Channel, and Campaign Strategy
Are you telling sales prospects that your prices are negotiable? Stop selling against yourself! You’re hurting your own profit margins. Here’s how to fix this!
Tired of clients demanding more services than they’ve paid to receive? Your agency might have a Client Dilution problem. Here’s how to fix that!
Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.
Use my sample file retention & recovery policy at your agency. It will help you reduce client and employee angst, and it may even generate some extra revenue.
As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.