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How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Get agency advice on client boundaries, retainers, niching, PM Software and more in the June 2020 Agency Office Hours with Karl Sakas.
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.