In the October 2020 episode of Agency Office Hours, we discuss agency positioning, bizdev, account management, and team engagement, and more.
Click to jump to specific segments:
- POSITIONING, including how to get clients to ask important strategic questions (1:47)
- BUSINESS DEVELOPMENT, including how clients find small agencies (10:20)
- ACCOUNT MANAGEMENT, including the value of Client Services (28:50)
- TEAM ENGAGEMENT, including how to keep things fresh for long-term clients (41:02)
Top resources from live event:
- Move up the 5 strategy tiers (if you choose) to be seen as more valuable.
- Positioning yourself as a “strategy-first” agency.
- Understand what your clients care about.
- How AM fits into the six Agency Role categories.
- See page 45 of “Made to Lead” for how Nancy created a memorable experience (and upsold a second dessert to one customer).