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Boost client retention with an important mindset shift: A la Joseph Campbell, make your client the Hero in the relationship, with your agency as the Guide.
Want to get leads from speaking as an agency leader? Evaluate opportunities carefully before you submit your next pitch, to boost your lead-gen results.
Certain decisionmaking “tells” help you read others’ minds, especially when they have an incentive to mislead you. See 14 common agency examples.
Stop wasting time on bad agency sales prospects! Use my 10 in-depth steps to create a Fast-Fail Sales Process, to focus on prospects who’ll really hire you.
If BANT isn’t helping you avoid bad sales prospects, try my new approach: CRUX (Compatible, Realistic, Urgent, and X-Factor). See how to screen prospects better, faster.
Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.