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Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your...
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international....
If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of...
We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends,...
Most agency owners make a common mistake when they try to fix the daily flood of emails. If you get too many emails every day, you need to read this...
See how you can improve your agency’s marketing and client experience, from my work as a volunteer bartender on an antique train.