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Optimize Your Sales Process
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You’re too busy with client work? Congrats! But never stop selling and marketing; it will come back to bite you later, as a dry sales pipeline. See an alternate take,...
Does your agency sell marketing advice? Or business advice? It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the...
Clients hire agencies because they trust the agency. They need to trust you to do good work when they’re not in the room, trust you to put them first, and...
When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers,...
When you get a LinkedIn request from a random person, should you connect with them? If you’re an agency owner, it comes down to your pipeline strategy. Feel like you’re...
If you do things outside of scope, you’re doing them for free. Many of my clients do free work for clients they want to keep, or because they aren’t comfortable...