FAQ

Frequently Asked Questions

Led by longtime advisor Karl Sakas, we’ve guided 600+ agencies across 36 countries. We work with agency owners facing high-stakes decisions—where the outcome materially impacts the value of the business.

Our focus is building stronger, more transferable agencies that create better options for the future. Clients have increased enterprise value from ~$1M to $10M—and in some cases $30M+—by strengthening the underlying business.

Is this right for me?

Who's the best fit to work with Karl?

The best fit is an agency owner or leadership team facing high-stakes decisions—typically related to growth, leadership, or long-term value.

Most clients are running established agencies and want to increase enterprise value, strengthen their leadership team, and make better strategic decisions.

If you’re looking for a clear plan—and are ready to act on it—we’re likely a fit.

Who is not a fit?

This work isn’t a fit if you’re:

  • Looking for tactical execution or quick fixes
  • Not ready to invest at a meaningful level
  • Avoiding difficult decisions about your agency’s future

The best results come from leaders who are ready to make—and follow through on—high-impact decisions.

How do I know which service is right for my agency?

Contact us and we’ll recommend the right option(s) for you.

Here’s a preview:

  • Exit-Readiness Audit – a deep dive, including a prioritized roadmap to increase owner optionality
  • Growth Assessment – a lighter, lower-cost engagement to get perspective and clear recommendations
  • Executive Advisory – high-touch strategic partnership for agency owners and top executives
  • Growth Coaching – ongoing support and accountability to implement improvements and stay on track
What’s the difference between the Exit-Readiness Audit and Agency Growth Assessment?

The Exit-Readiness Audit goes deep on creating owner optionality, and it’s where most clients start. The Growth Assessment is a smaller investment and provides a high-level review of your agency’s strengths and challenges.

Not sure which is right for you? Contact us, and we’ll help you decide.

Should I choose Executive Advisory or Growth Coaching?

Both are ongoing engagements, but with different levels of intensity:

  • Executive Advisory ($5,000/month): Designed for leaders of larger or more complex agencies who want more access, strategic input, and a thought partner to help navigate high-stakes decisions.
  • Growth Coaching ($2,000/month): Best for agency owners who want accountability, guidance, and structured progress through regular calls.

Not sure which is the best fit? Contact us, and we’ll help.

What’s it like to work together?

Do we work directly with Karl?

Clients work directly with Karl on all coaching and consulting engagements. This ensures they receive both high-level expertise and attentive client service.

Karl’s team often supports the onboarding process, helping new clients get set up smoothly before their work with Karl begins.

What does working together look like in practice?

Every engagement is designed to be practical, structured, and tailored to your agency’s needs. Here’s what you can expect by service type:

  • Growth Diagnostic (one-time, deeper dive: starts at $10,000):
    • Begins with a comprehensive intake, including detailed financials, team structure, services, and client mix.
    • Karl conducts an in-depth analysis across multiple areas of your business—profitability, operations, leadership, positioning, and growth strategy.
    • You’ll receive a thorough, prioritized roadmap that goes beyond “what” to do, into “how” and “when.”
    • The goal is transformation: a clear, evidence-based plan to unlock long-term growth and profitability.
  • Growth Assessment (one-time: $2,500):
    • You’ll complete a detailed intake and provide key background information.
    • Karl reviews your current operations and financials at a high level.
    • You’ll discuss Karl’s findings in a call, where he’ll share your agency’s strengths, challenges, and priority recommendations.
    • The goal is clarity: where you stand today and the most important next steps to move forward.
  • Executive Advisory ($5,000/month):
    • Flexible, high-frequency access via scheduled calls, email, and as-needed check-ins.
    • Karl acts as a thought partner on strategic and urgent issues—whether that’s hiring a senior leader, restructuring your services, or preparing for acquisition.
    • Advisory clients get both proactive guidance and rapid response when major decisions arise.
    • Access to VIP services, discounts, and other perks.
  • Growth Coaching ($2,000/month):
    • Monthly 1:1 call with Karl for accountability, guidance, and problem-solving.
    • Monthly group coaching call with other agency leaders.
    • Weekly Email check-ins to keep up the momentum and accountability.
    • Focused implementation: Karl helps you move from “knowing what to do” to “actually doing it.”
Is this virtual or in-person?

Karl is based in the U.S. (Eastern Time). Most work is 100% virtual, so you can get his advice from anywhere in the world. 

Do you work with clients outside the US?

Yes. Karl has worked with clients in 36 countries across every inhabited continent. Calls are typically held via Zoom or phone, and he accommodates time zones worldwide—for example, mornings for EMEA clients and evenings for Asia-Pacific clients.

Agency consultant Karl Sakas has advised clients in 30 countries on 6 of 7 continents.

How do you maintain confidentiality?

Confidentiality is central to every engagement. Karl regularly reviews sensitive financials, operations, and client data, and he treats that information with the highest discretion. Client details are never shared without permission. Case studies and testimonials are published only with client approval. We’re glad to sign your NDA, or use ours. 

What are the results and pricing?

What’s the financial commitment for your services?

We work with agency owners facing seven- and eight-figure decisions. Plan to invest $120,000 to $250,000+ annually.

Your investment depends on your goals.

If your goal is to significantly increase your agency’s value (2–10x):

  • Exit-Readiness Audit: $30,000 to $60,000+
  • Executive Advisory: $8,000+ per month

If your focus is improving revenue, operations, and team performance:

  • Agency Growth Assessment: $12,000
  • Agency Growth Coaching: $3,000 per month

Need help with a specific decision? One-off calls are $1,500.

Not sure which path fits your situation? Contact us to discuss next steps.

What’s the time commitment for clients?

Your involvement is essential—but focused.

Most clients spend a few hours per month working directly with Karl, plus additional time implementing key decisions across the business.

The goal isn’t to add more work—it’s to ensure your time is spent on the highest-impact priorities.

For shorter engagements (like audits or assessments), expect a more concentrated time investment over a few weeks to gather input, review recommendations, and align on next steps.

For ongoing advisory, the cadence is designed to fit alongside your role as an owner—while helping you stay focused on the decisions that matter most.

Do you guarantee the results I'll get?

No advisor can guarantee specific results. That said, clients typically report outcomes like:

  • Increased valuation, including by 3–10x+
  • Significant revenue growth
  • Higher profit margins
  • Reduced client churn and improved retention
  • Lower team turnover and stronger culture
  • More personal time back for the owner
How long does it take to see results?

You’ll get clarity quickly—but building a more valuable agency takes time.

Clients typically leave our first conversation with actionable insights they can apply immediately to make better decisions.

From there:

  • Early improvements often appear within the first 30–90 days
  • Meaningful gains (revenue, margins, team performance) typically build over 3–12 months
  • Significant increases in agency value often take 1–3+ years, depending on your starting point and goals

The key is making the right decisions early—and consistently executing on them over time.

See real client examples via our case studies. Have questions? Contact us.

How do I get started?

Contact us here for comprehensive advice. Or if you want a one-off consulting call, you can book it directly.

Have a different Question?

Reach out here. We’ll get back to you in 2–3 business days.