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How to get recurring revenue by building an agency SaaS product
Andrew Dymski on what it took for agency GuavaBox to build their DoInbound software product I'm interviewing marketing industry leaders to share their advice and stories. Next up is Andrew Dymski, Co-Founder of GuavaBox and CEO of the agency's software spinoff...
read moreSay This, Not That: 3 Simple Swaps to Earn Your Clients’ Respect
To improve accountability, I've recommended that you ban the phrase "almost done" at your agency. Now---to help you earn clients' respect---it's time to ban three more words: "Easy" "Just" "Try" Let's look at why they hurt agency profits, and what to say instead of...
read moreMy response to “A Toxic Work World”
A recent New York Times article discussed a recent employment trend that hurts employee retention: FOR many Americans, life has become all competition all the time. Workers across the socioeconomic spectrum, from hotel housekeepers to surgeons, have stories about...
read moreBefore you offer hosting services…
For many agencies, selling web hosting services seems deceptively easy. If you built a website, you can easily upsell hosting on your existing account. Your developers are building sites on a service they're familiar with. And you're getting $10-50/month in recurring...
read moreAre your employees strong like New Rope… or weak like Wet Twine?
Are your employees "New Rope" or "Wet Twine"? The answer predicts how far you and your agency will go. What's the difference? New Rope is strong; Wet Twine is weak. This isn't literally about physical strength---it's about the strength of their contributions as...
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