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3 pricing models for agencies
You have three options for pricing models—hourly, milestone, and value-based. Your choice has a big impact on profits, but also most aspects of your day-to-day—including your stress levels as an agency owner. Let’s look at how to pick the right pricing model for your agency.
read moreAgency PM tip: Always assign the cheapest competent person
Your job as the PM—whether in title or in practice—is to assign the cheapest competent person to each project, each retainer, each task. If you ignore this, you’re losing profits, stressing your team, and putting your clients at risk.
read morePause to reflect: What’s going great?
It’s easy to focus on what’s going wrong. I challenge you to flip that—take 15 minutes to reflect on what’s going great. See how to switch can improve your future. It starts by doing a simple yet powerful exercise—a three question debrief. Savor and celebrate what went well.
read moreHow to handle a sleazy rival
Every business has competitors. But sometimes it gets personal—they go from competitor to rival. Many of my clients have a competitor who is great at self-promotion but lacks substance. Let’s look at how to deal with this, especially when it’s frustrating so see what they’re up to.
read moreMailbag: Should I hire a salesperson?
Agency owners frequently ask me, "Should I hire a salesperson?" The answer is, "It depends." Let's look at the factors involved, to find the right answer for you and your agency. Ask Before You Hire a Salesperson Consider the following 7 questions. My first question...
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