Tired of unqualified leads at your agency? The questions you ask before a sales call drive whether they’re a qualified prospect… or someone who’ll waste your time. Add a pre-sales form to your sales process to help make this happen.
Latest Agency Business Advice from Karl Sakas
Client-agency relationships today are at their lowest ebb ever, according to Ad Age editor-in-chief Rance Crain. Agencies want to build brands, whereas clients want to grow numbers. Agencies must find ways to bridge this gap—or else risk losing future business.
The right hires make your life 10X easier—and the wrong hires will make it 10X harder. Success starts when you define the role. You need to decide if you want some more junior or senior, and whether they should be more strategic or tactical.