If you do things outside of scope, you’re doing them for free. Many of my clients do free work for clients they want to keep, or because they aren’t comfortable raising their project asking price. If you don’t even tell your clients about it, you are doing secretly free work, not strategically free. In this article, I share strategies to help you make the most of it.
Latest Agency Business Advice from Karl Sakas
Want to sell your agency in 3-5 years? Start by building relationships with potential acquirers today. Use a free tool—the “Dream 100 acquirer” list—to help you organize the process. Ultimately, the relationships should help you get a higher sales price when it’s time to sell.
When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help. Once you prioritize this in your sales process, there are 5 things you can do to handle those prospects.