Have you ever had a client who was in a hurry to start… but they didn’t want to pay a deposit up front? That’s a recipe for disaster—but you have more control than you might realize! Here’s a cautionary tale from my agency career—and then advice on how to get better results at your agency.
Latest Agency Business Advice from Karl Sakas
We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends, whether you like clients in the industry, and more.
Having trouble making time to work ON the business instead of wasting it working IN the business? You’ll need to overcome human nature. Consider three ways agency owners can make it work.