Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your pricing power. When you can’t ask your competitors, it helps to get perspective!
Latest Agency Business Advice from Karl Sakas
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international. The right choice comes down to your agency’s services… and your comfort level handling unhappy clients.
As agency leaders, part of our role is to cross-check others—and to accept cross-checks ourselves. Yet sometimes we get in our own way, instead of encouraging employee feedback. Let’s look at the problem inside and outside of agencies, and the seven steps to fix the problem at your agency.