Before you implement a new policy at your agency, think through the implications. How can you show your team that they’ll benefit from the changes? Focus on what counts, not a stupid policy for policy’s sake. Are you valuing results or appearances? And please, don’t buy a biometric timeclock.
Latest Agency Business Advice from Karl Sakas
When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers, he found a guerrilla marketing solution: set up a trailer on the street outside for three days, getting a permit in the guise of filming a movie. It worked! See how he did it.
What should you do when a client asks one of your competitors to audit your work? Here’s how to react professionally to preserve the relationship, how to know when it’s time to let go, and what you need to learn from the situation.