How fast should you respond to your agency’s clients? It depends… but here’s perspective on how to decide for your situation. You might not have a guarantee, but you should definitely set a policy. You’ll tailor to your strategic goals, clients, and team.
Latest Agency Business Advice from Karl Sakas
Your agency shouldn’t charge clients ongoing fees for custom software that’s been developed, but make sure you protect your ability to re-use code. The same is true when it comes to editable files, especially for design work. You’ll also want to weigh headaches—sometimes it’s better just to give the files to bad clients, to get rid of them.
After you hire someone, if they turn out to be a bad fit, you’re stuck with the tricky issue of how to let them go… or worse, keep them and the headaches they bring. Here are my 3 “magic” questions to ask every candidate to assess fit and find red flags before it’s too late.