When a client wants you to fly to meet in-person, how much should your agency charge? It’s not just hard costs for travel, but also the “Opportunity Cost” of going. And it’s different when your culture includes flying constantly, versus when a trip is a hardship for an employee. See how to navigate this during the sales process or when it comes up again later.
Latest Agency Business Advice from Karl Sakas
Does your agency sell marketing advice? Or business advice? Clients pay more for business advice. And they pay even more for business results. It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the value, you’ll have trouble charging a higher price.
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work. That work includes are high-value activities that only you can do as the agency owner—building the brand, building partnerships, making long-term strategy decisions, and more.