If your agency does web design and development, you’ve had clients who needed post-launch support. Some clients expect free help forever. But even when your clients understand they need to pay, the “how to get paid” part can be confusing.
You can fix this by managing clients’ expectations during the sales process—that you recommend a post-launch retainer for additional help—and by pre-educating them on the types of help they might want after launch. This anchors things when they need help later—you don’t want that to be the first time they realized they need to pay for help!
Let’s look at the three kinds of post-launch support that web development clients need—upgrades, repairs, and routine maintenance.
What Kinds of Post-Launch Support Should Agencies Provide?
From my previous work as a digital PM, post-launch website support fits into three categories: [Read more…]