by Karl Sakas | Feb 4, 2016 | Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) negotiation framework to say “no” to clients, without burning bridges. It’s hard to say...
by Karl Sakas | Feb 1, 2016 | Strengthen Client Relationships, Work Less Earn More
When a client’s unhappy—because your team made a big mistake—agencies often jump to offer free work or refunds. That’s a reasonable assumption, but it’s not necessarily the right strategy. Why? Because your client may not want a refund. Instead, let...
by Karl Sakas | Jan 27, 2016 | Optimize Your Sales Process, Scale Your Agency, Strengthen Client Relationships
Clients have recently shared a common concern—they’re worried about wasting time on bad sales leads at their agency. The solution is to get better at qualifying your sales leads up front. You do that by building a sales intake process—and you do that...
by Karl Sakas | Jan 25, 2016 | Scale Your Agency, Strengthen Client Relationships
SEO expert and Moz founder Rand Fishkin recently spoke in Raleigh. During Q&A, I asked him about opportunities and challenges for agencies. Here’s the full video of his talk. Content Marketing by Itself Isn’t Enough Rand noted that doing content...
by Karl Sakas | Jan 20, 2016 | Strengthen Client Relationships, Work Less Earn More
11 revisions. That’s how many revisions I made to a specifications document for a client as an agency PM. 89 revisions. That’s the record number of revisions I’ve found in my work—this was for a radio commercial, as shared by an audience member...
