The next installment of my interview series with marketing industry leaders features Jay Baer, marketing expert and New York Times best-selling author of five books. He founded and runs Convince & Convert, a digital marketing consulting and publishing firm. I had...
When you don’t fire your terrible-but-lucrative clients, you’re telling your employees, “This revenue is more important than your happiness.” In my experience, most terrible clients aren’t terrible people—they’re normal people in...
Has your agency had client projects and retainers that start well… but then blow up later? They happen to every agency eventually. For some, it seems to happen on a majority of their client engagements. To reduce this problem, you should be following one of my...
I’ve been interviewing marketing industry leaders to get their stories, advice, and best practices. My next guest is Greg Boone, then the President of iCiDIGITAL. I interviewed him in 2016. iCiDIGITAL is a digital transformation firm that combines technical expertise,...
I’m on a mission to help agency owners become “needed but not necessary.” This applies whether you have five people, or 50 people, or 500. The goal is to let you get rid of the things you don’t want to do so that your agency stops running you....
