by Karl Sakas | Feb 22, 2016 | Build a Stronger Team, Personal Growth & Development, Scale Your Agency, Strengthen Client Relationships
I’ve been interviewing marketing industry leaders to get their stories, advice, and best practices. My next guest is Greg Boone, then the President of iCiDIGITAL. I interviewed him in 2016. iCiDIGITAL is a digital transformation firm that combines technical expertise,...
by Karl Sakas | Feb 15, 2016 | Work Less Earn More, Personal Growth & Development, Scale Your Agency
I’m on a mission to help agency owners become “needed but not necessary.” This applies whether you have five people, or 50 people, or 500. The goal is to let you get rid of the things you don’t want to do so that your agency stops running you....
by Karl Sakas | Feb 8, 2016 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a lifestyle or high-growth agency....
by Karl Sakas | Feb 4, 2016 | Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) negotiation framework to say “no” to clients, without burning bridges. It’s hard to say...
by Karl Sakas | Feb 1, 2016 | Strengthen Client Relationships, Work Less Earn More
When a client’s unhappy—because your team made a big mistake—agencies often jump to offer free work or refunds. That’s a reasonable assumption, but it’s not necessarily the right strategy. Why? Because your client may not want a refund. Instead, let...
